WWMD: In Search of Character and Ethics

Rabbi Sid Schwarz

Sermon: Kol Nidre, 5770

There was a time, some years ago, when the High Holyday newsletter printed the titles of High Holyday sermons. I would have liked to have this sermon title advertised 6-8 weeks ago if only to generate speculation on the meaning of the acronym. I will provide a hint: the sermon is not about a new website or “weapons of mass destruction”.

In the late 1990’s, the organization that I founded, PANIM, sponsored a 3-week interfaith summer program that explored religion, social justice and the common good. We called it the E Pluribus Unum Project, “out of the many, one”. We had 60 entering college freshman equally divided between Protestants, Catholics and Jews. In the last year we piloted a small contingent of Muslims as well. It was during those summers when I spent considerable time living with devout Christians that I first encountered t-shirts and bracelets with the letters WWJD on them. It stood for “what would Jesus do?” and the phrase was taken very seriously by these committed Christians.

It was not just a slogan. Many of our Christian participants, when confronted with an ethical dilemma, would think long and hard about the right course of action that they should pursue. Jesus was their role model. And while Jesus may not have confronted every dilemma facing these 17-18 year olds, he represented a standard of Christian virtue and ethics to which these young Christians aspired. One need not agree with every action by one of these Christian teens to be impressed with their desire to have their faith inform their behavior.

Now I spend a lot of time with Jewish teens. My life’s work has been about inspiring and training Jewish teens to be agents for positive social change in the world. I have seen hundreds of Jewish teens engage in remarkably creative initiatives on issues like human rights, poverty, literacy, genocide and the like. Still, I can hardly recall a time when a Jewish teen would stop to consider a Jewish role model or a Jewish ethical guideline that might inform their course of action.

It is for that reason that we need to launch a WWMD campaign—it stands for: “What would Moses Do?” We would be far better off if part of the ethic imparted by synagogues and Jewish organizations was to get Jews to start asking the question: What Would Moses Do? –a shorthanded way of getting Jews to have their lives guided by 3,000 years of ethical wisdom enshrined in the texts and stories handed down by the Jewish tradition.

Warning Signs: Making the Case

There is a huge ethics deficit that besets American society and, as is so often the case, social trends—good, bad and ugly—usually get manifested first and most obviously among Jews. Social pathologies do not spring up from nowhere. There are warning signs and for Jews, they came in triplicate since last Yom Kippur, under the names of Rubashkin, Madoff and New Jersey.

Last October Sholom Rubashkin, the CEO of Agriproccessors, the largest kosher slaughterhouse in North America, was arrested for bank fraud, money laundering and over 9,000 violations of Iowa labor laws. This came after several years’ worth of revelations regarding cruelty to animals, abuse of illegal immigrant workers and identity theft. The company has since gone into bankruptcy and has now been taken over by new owners.

In December Bernie Madoff became a household name when he was arrested for engineering the largest Ponzi scheme in history, reportedly over $50 billion. What was particularly painful for the Jewish community was to discover that Madoff took full advantage of his high profile in various Jewish charities and country clubs so that the vast majority of the lost funds came from the endowments of Jewish organizations and Jews whose philanthropy has helped to sustain numerous charitable causes.

And then this July, five rabbis were arrested along with three NJ mayors and two state legislators for money laundering, primarily by using Jewish charities as a cover. In the most outrageous charge, Rabbi Levy Yitzchak Rosenbaum was indicted on charges of selling kidneys bought from poor Jews in Israel for $160K (the kidney donors got $10K). (And I thought the worst thing about New Jersey was the Turnpike!)

Now my parents generation would react to this kind of news defensively—a shanda fer the goyim would be the refrain. Loosely (and psychologically) translated it means: we are guests in America; they have treated us well; and we are embarrassed that gentiles should be aware that we are not the most upstanding citizens. The Israeli version of this defensive posture came in the first line of an op-ed I saw in the Jerusalem Post that appeared the week Bernie Madoff was sentenced in early December. It read: “For anti-semites, Christmas came early this year.”

Looking in the Mirror

But guess what? Anti-semites don’t need reasons to hate Jews. They can make it up since they have few hang-ups about what is fact and what is fiction. I am not concerned about anti-semites.

I am concerned about what has happened to the ethical barometers of Jews. I know what you are thinking: you have nothing to do with the kosher slaughterhouse industry; you never invest more than a billion dollars in any one place and you have never sold any kidneys, at least not in New Jersey.

But it is a copout to dismiss these warning signs as not relating to us. An ethical deficit does not start out on the front page of the New York Times. It starts with minor behavioral patterns that my mother would have simply called, “being a mensch”, or, in other words, being a person of character. Look at the Al Chet prayers which appear three times in the course of Yom Kippur. It provides a checklist of close to 100 behaviors that might need some attention. Here is a glimpse of just my personal scorecard: “For the sin we have committed before you by gossiping and rumoring”; Guilty. ….by empty promises; Guilty. …by refusing to compromise; Guilty. …by avarice and greed; Guilty. And I thought I had a good year! When we don’t use the opportunity that this day and its liturgy gives us to tell ourselves the truth; when we give ourselves a pass, refuse to confront these patterns of behavior and assume they are OK, the behaviors can easily grow into more serious ethical deficits. This is part of the teshuva work we are called upon to do during these High Holydays.

Last month I was leading a training program for executive directors of campus Hillels in Canada. I was sharing some ideas of how to inspire a deeper commitment to Jewish identity among marginally affiliated Jewish college students. One of the directors raised his hand and said the following: I feel like I am fighting a losing battle. My students associate being Jewish with stereotypes that would make Shylock in the Merchant of Venice seem tame. They think Bernie Madoff is simply one guy who got caught. Beneath him are thousands of Jews who have created a culture where the only thing that matters is how much money they can make. Jewish students are ashamed of that behavior and many of them see it manifested in their own parents. If young Jews today are distancing themselves from their religious identity, we have no one to blame but ourselves.

A harsh indictment, to be sure. But we need to take it in and take a quick look in the mirror. That, after all, is the High Holyday drill. Honest personal and communal self-assessment.

When I heard this indictment, I initially got defensive. I started to point to a myriad of Jews and Jewish organizations that were doing good work in the world. Having written a book on Judaism and social justice, I was not at a loss for examples. And then I saw the trap I had fallen into. Social justice is not the same as personal ethics. I realized that I had given dozens of talks here and elsewhere on social justice and hardly any on living ethically. This city is filled with folks, many that I know, who are doing great things in the world but who are not mensches; they are not nice people, not people of character.

Many Jews are more likely to march to end global hunger than to cook for a neighbor who is ill. It is humbling to remember that we are descendants of Abraham who brought monotheism into the world but who cast out one son into the desert and was ready to slaughter the other one on an altar.

There is a serious American ethical deficit, and Jews are not immune. Allow me to say a few words about our cultural context and then focus on the Jewish dimension of the issue. The Josephson Institute of Ethics conducts an annual survey of 30,000 American high school students. Here are the 2008 results: 42% reported that they have resorted to lying to save money. 83% admitted to lying to their parents about something significant. 64% reported cheating on a test during the past year. 30% reported stealing something from a store in the past year. 23% reported stealing something from a parent or relative. Perhaps most troubling was that 93% of the students surveyed reported that they were satisfied with their own personal ethics and character and that they were more ethical than their friends. Welcome to the age of moral relativism. This is what “I’m OK, You’re OK” has wrought.

You can draw a direct link between these survey results and the ethics deficit that has poisoned our society. Our ethics deficit has devastated our economic well being; our ethics deficit has undermined our trust in corporations and in social, educational and religious institutions; our ethics deficit has eroded our confidence in our leaders and threatened our democracy. Unless we find a way to address the ethical deficit in our country, we will get more of the same and it will get even worse.

I believe that at the root of this troubling ethics deficit is a culture that has honored individualism and personal autonomy to its detriment. Jews have bought into this ethic big time. The attitude is typified by the slogan: “don’t tell me what to do.” Here is what it sounds like: How dare my children’s school mandate what students wear! I resent that my employer pressures me to give money to the United Way campaign! Can you believe that our neighbor told us that our son was making trouble at the mall with his friends! “Noone has the right to tell me how to live my life”. This, my friends, is liberal values run amok.

Jewish First Principles

It is worth remembering that Judaism is a religion of commandments. It is the meaning of the term mitzvah. We are inclined to render mitzvah as “good deed” because it takes the pressure off. But Judaism teaches that our yetzer hara, our evil inclination, is stronger than our yetzer tov, our good inclination, and without a sense of obligation to a transcendent standard--some call that God--human beings will cut ethical corners to meet their own needs.

Judaism’s pedagogic genius is also reflected in the story told about the Jewish people’s faithfulness at Mt. Sinai when our ancestors said: naaseh v’nishma, “we will do and we will listen”. Get a child into the habit of putting coins into a tzedakah box before Shabbat and the giving instinct will endure. Get a child to say a prayer before or after a meal and they will internalize the important character trait of gratitude. Instruct your child to give up a seat on a bus or train to an older person and they will be more inclined to respect their elders. A child does not need a reason to do the right thing. They need a parental role model who will mandate right behavior and the result is a child who grows up with a strong sense of response-ability—(think about the word) the ability to respond to what is required of you.

Judaism believes that there is a right way and a wrong way to behave. The 10 commandments offer 5 “you shall” and 5 “you shall not”. But this language clashes with our cultural conditioning to “do our own thing”. And when middle class parents face a choice between laying down the law to their children or compromising on a principle to keep their children happy, all too often they choose the latter.

A story here will be instructive. In both congregations that I served as rabbi, when I met with prospective Bar/Bat Mitzvah families, I would exert moral suasion to get a tzedakah contribution from both the student and their parents. I would say to the students: “you will be getting a significant amount of money in gifts for your celebration. Judaism teaches that one should give 10% to charity. Wouldn’t you like to mark your becoming a “mitzvah man/mitzvah woman” by performing this mitzvah? Then we would discuss issues they cared about and organizations that helped advance those issues. I gently steered the discussion so that the tzedakah would be divided between a Jewish and a secular organization. I then never failed to publicly praise the student during the shabbat service by announcing their act of tzedakah and the organizations that would benefit.

I would then turn to the parents and say something like this: you should be so proud of your daughter/son for all that they are doing to prepare for their Bar-Mitzvah and the fact that they will mark the occasion with an act of tzedakah. Judaism teaches that we should mark major moments in our lives—holidays, major milestones and certainly a simcha with an act of tzedakah as a way to show gratitude and share our blessing with others. I am sure you support many good causes. Most families choose to donate bibles and prayer books here at Adat Shalom in honor of their children. Bibles are $75 and prayer books are $45. How many would you like to donate?

Now I know that many parents were taken aback at the boldness of my solicitation. A few might have been offended. It is not considered polite to tell other adults what they ought to do. But over the years the compliance rate was near 100% and I know that it was among the most longstanding takeaway lessons of the family bar-mitzvah experience. I’ve met bar-mitzvah students decades later who told me that they remembered feeling really good about giving their own money for the first time and it got them into a lifelong habit of giving tzedakah regularly.

Most importantly, you cannot teach ethics and righteous living unless you are willing to engage in Jewish mitzvah language: this is the right thing to do; this is the wrong thing to do. In the battle for our hearts and minds between liberal American values that puts a priority on personal autonomy above all else and the Jewish value of responsibility and obligation, Judaism is losing. We must find a way to engage in the conversation: what does it take to be a person of good character? What does it take to be seen as kind and virtuous? How do I behave more like a mensch? How might we raise consciousness about these behavioral norms to friends and family?

Finding a Moral Compass

If we got into a WWMD mindset, where would we turn? Perhaps to the 2nd century compendium of wisdom nuggets called Pirke Avot, Ethics of our Ancestors. Or we could explore the Mussar movement that was popular in Europe in the 19th century and which produced hundreds of volumes on spirituality and ethical living. Or we could look at an innovative Jewish program started by a Los Angeles Reconstructionist rabbi called Menschlekeit Matters, a takeoff on a program called Character Counts which emphasizes six pillars of good character. Among them are trusworthiness (emunah), respect (kavod) and responsibility (achrayut).

The literature is so rich that I will be offering a 3-session course in the month of October open to all members of Adat Shalom that will explore these resources. I am using the same title that I gave this sermon: WWMD: In Search of Character and Ethics. I hope you will take advantage of the opportunity.

The Yom Kippur Connection

WWMD, just like, WWJD, is a metaphor for the belief that someone you honor and respect is monitoring your behavior and serving as your conscience. Kind of like the role that Jiminy Cricket plays for Pinocchio. (BTW-I just discovered that Jiminy Cricket was intended as the animated stand-in for another JC, namely Jesus Christ.) The Jiminy Cricket is different for every person. Maybe it was your mom or dad. Maybe a cherished grandparent? Maybe a teacher? The question is, when you face a situation when you can act in an honorable, ethical and virtuous way or act in a more self-serving, convenient and ethically questionable way, whose face do you see in your mind’s eye? For many Christians, that face is the face of Jesus; we Jews need to come up with a suitable substitute. WWMD is my metaphor for this standard that is so sorely lacking in the Jewish world.

Let me close with a story that will make the point. On the first AS trip to Israel that I led in the early 1990’s we met with Yuli Edelstein. Yuli is now a member of the Israeli Knesset but when I first met him in the 1980’s, he was one of the heroes of the Soviet Jewry movement. Yuli was one of the leaders of the refuseniks in the former Soviet Union who helped to create dozens of Hebrew learning circles among young Jews who wanted to reclaim their identity despite the prohibition against such activity from Soviet authorities. In 1984 he was arrested and convicted on fabricated drug charges—a favorite tactic of the Soviets-and sentenced to 3.5 years of hard labor. He told us that on numerous occasions Soviet guards would come and try to get him to confess his “crimes” and give the names of all his friends who were part of the Jewish cultural underground that the Soviets wanted to crush. In return, Yuli was promised his freedom. “Think of it” they would say, “sign these papers, give us some names and in a few days you will sit on a balcony in Tel Aviv sipping coffee with your wife.” Yuli replied: “If I signed your trumped up confession and betrayed my colleagues, my wife would not ever sip coffee with me again.” Yuli Edelstein had his Jiminy Cricket. Who is yours?

Our service began with the chanting of Kol Nidrei. The key theme was vows-- promises made and promises broken. In the end, ethics is a matter of fidelity or faithfulness to certain people, institutions and principles. Each calls upon our loyalty to the covenants that define those respective relationships. Some of those covenants are written and some are implied. The covenant with my spouse is explicit and implies not only sexual fidelity but also a level of emotional kinship and support that supercedes all others.

But we also have implied covenants with parents, children, friends and professional colleagues. Have we been faithful to those covenants? We are part of neighborhoods, our children’s schools, a synagogue community, the Jewish people, America—each has expectations of us. Some of these covenants we discharge with fidelity and faithfulness; some we overlook or cheat.

The Hebrew word for fidelity or faithfulness is emunah and its root is the same as the familiar word, amen. When we say “amen” we affirm the prayers that were just said. It means: “We heard it, we get it, we’ll do it”. The highest ethical compliment that can be offered to someone in Hebrew is that they are an ish neeman, a person who can be relied upon to do what they say they will do.

We will have heard and said a lot of prayers during these High Holydays. They include lofty sentiments—aspirations for the most ethical person we have the capacity to be.

May we, in the New Year ahead of us, live our lives in a way that becomes a resounding “amen” to those prayers, a life that would make Moses, your personal Jiminy Cricket, and maybe even your mother, proud.

And the congregation all said: “Amen”